BRAND POSITIONING
Kienlongbank always affirms its brand value through the companion, social responsibility sharing at localities where Kienlongbank operates.
Drawings/brand recognition features
Scale and positioning
- Line (curve) red on top
- Line (curve) green at bottom
Size of red line = 1/2 green one
COLORS
- Kienlongbank uses two main colors: Red (Yin factor) represents for enthusiasm, warm relationship, determination and new attitude; Green (Yang factor) represents for youth and freshness, development and fertility, strong vitality, beautiful and stable development.
- Above two colors are in harmonization and convey meanings of bravery, enthusiasm, dedication, critical sharing in banking and financial industry.